Mundane Musings

I'm quite bugged by the new Swiggy ad that has swept over our TV in the past few weeks. Swiggy is a food ordering and delivery app, for the unthinkable few who haven't got a clue about it. While the previous Swiggy  ads have concentrated on no minimum order value (which is a superb idea actually) the recent ones have touched the pulse of an emerging economy with its happy to spend population. Earlier if they had looked to target the smart young generation with dispensable cash at the ready and retired people who wanted to hide their sweet cravings from well meaning Hitler-ish spouses, now they have decided to enter the haloed space of the thrifty Indian home-maker. It is no rocket science that in India, the home maker is a WOMAN. With so many opportunities to milk issues of feminism and/or women's liberation - issues that won't be recognized by an average Indian male or female even if it came up to them and smacked them right across their faces, it is no wonder tha...